Two hours gone before nine
You're in at half seven and still in Outlook at ten. None of it was hard. It was sixty emails that each wanted forty seconds and a bit of your brain.
Eleven Twelve / 11/PA AI assistants
It drafts. You press send.
We train an AI assistant on how your business replies, then point it at your inbox. It sorts the overnight email and writes the replies you'd have written yourself, and nothing goes out until you've read it.
01 The problem
Your morning goes into the inbox
The enquiry that went cold
Someone asked for a price on Tuesday. You saw it, thought you'd do it later, and later turned into Friday. They've bought it off somebody else by then.
Nobody likes chasing invoices
The sixty day invoice is now ninety days, because ringing about money is awkward and there's always something louder happening. So it sits there and your bank balance takes it on the chin.
02 What you get
What it does all day
It sorts the overnight pile
By the time you sit down, the email that came in after five is already split into what needs you and what needs filing. Delivery confirmations and no-reply noise never reach your screen.
Drafts that sound like you
We feed it a few hundred of your real sent replies, your price list and your delivery rules. The drafts come back sounding like your firm on a good day, with your lead times and your standard answer to"do you do trade accounts".
Everything lands in drafts first
Nothing sends on its own. The reply sits in your drafts with that customer's history stuck to the top, you read it, you change a line if you want, you send it. That's four seconds instead of four minutes.
It chases what you're owed
It pulls the aged debtor list and writes the polite nudge on day thirty one, then the one with a bit of edge on it at day forty five. You approve the lot in one go with your Monday coffee.
It books things in
A site visit, an engineer callout, a call back on Thursday afternoon. It takes the times out of the thread, checks the diary for a clash and puts an invite in front of you to approve.
03 Why it won't fall over
Why it won't fall over
The systems we sell are already running someone's business.
We built the CRM and operations system Embello runs on: 50,000 products and 100,000 customers, next day turnaround out of the production unit in Tamworth. We've watched an inbox at that volume, so we know which parts of yours are worth handing to a machine and which parts want a person on them. We also built the Lordwell Catering Equipment website, 56,000 product lines with live UK stock and next working day delivery, which is why we know what a customer emailing about a lead time is really asking. The rules we write for your inbox come from running one.
Maxwell Reeley · Eleven Twelve, Tamworth
04 How it happens
How we get it running
Stage 01
A morning on your email
We sit with whoever handles the inbox and watch them work for a couple of hours. Which messages matter, which get binned unread, what the standard answers are and where the answer lives when it isn't written down anywhere. You carry on working, we take the notes. The people in that room are the ones who build the thing.
Stage 02
Trained on your sent items
It gets your real replies, your prices and your rules about who gets what. Then we run it against last month's inbox and compare its drafts against what you sent at the time. Where it's wrong, it's usually wrong in the same way twice, and that's a rule we can write.
Stage 03
Two weeks of shadowing
It drafts and nobody sends. You mark the ones that missed, we fix them. This is where most of the work is and it's the bit nobody wants to pay for, so it's in the price rather than sat in a change request.
Stage 04
Live with the brakes on
It handles the categories you've signed off and leaves everything else where it found it. If it isn't confident it says so and hands the email back to you. We widen what it's allowed to touch as you get comfortable, and no sooner.
05 Questions
The stuff you're too polite to ask.
What stops it emailing something daft to a customer?
You do. Every reply sits in drafts until a human has read it, and that's the setup we'd keep for good, not a phase you grow out of. If you want it sending on its own later we'll build that, and we'll tell you first which categories we think are safe and which ones we wouldn't touch.
Am I buying this to get rid of someone?
For most SMEs, no. It hands the person who's drowning in email their morning back so they can do the work they were hired for. If you are thinking of it as a way to avoid the next admin hire, say so at the start and we'll build the right thing instead of the polite version.
Can't I just use the AI that's already in Outlook?
If your email is mostly one-off conversations, yes, and it'll cost you less than we do. This earns its keep when the same forty questions come in every week and the answers are spread across your price list and somebody's head. Fair warning on timing: we take a handful of builds at a time so you get people who know your business, and the people who scope your build are the people who write it. No account managers, no offshore handoffs.
06 Start
Come and get a free walk-round.
Send us a screenshot of your inbox at eight o'clock on a Monday and we'll tell you which bits of it we'd take off you.