Sixty slides and no ask
You built it in PowerPoint on the Sunday before. Slide 41 is a screenshot of a spreadsheet, and nobody in that room ever worked out what you wanted from them.
Eleven Twelve / 11/DECK Pitch decks
Decks for meetings you can't fumble.
You've got an hour with the buyer or the investor. We'll build the deck you present in it, using your own numbers and a story that gets to the ask before anyone checks their phone.
01 The problem
Why the last one didn't land
Your numbers don't agree
Sage says one thing, the CRM says another, and the figure on slide 12 came off a stock report from March. Their finance bloke will find it, and then everything else you said is up for question.
All product, no proof
You talk about what you make for twenty minutes. The bloke across the table is sat there wondering whether you can handle his volume in the run up to Christmas, and you never told him.
02 What you get
What you walk out with
A deck built for presenting
Fifteen to twenty slides you can talk over instead of read out. One idea a slide, big enough to read from the back of a cold meeting room with a projector from 2011.
Your numbers, checked
We go into your data ourselves and pull the figures out: how much you shift, how fast you turn it round and what it costs you to do it. That includes the supplier CSV that comes out with two columns swapped. If a number won't survive a follow up question, it doesn't go on a slide.
The ask on one slide
One slide that says what you want out of the meeting. The order, the price, the contract length, the start date. Nobody agrees to something you never asked for.
The awkward questions first
Before you present it, we sit opposite you and ask the things they'll ask. The price one, the capacity one, the why you and not the incumbent one. Better you fumble at our end of the phone.
Files you own
Keynote or PowerPoint, plus a PDF that doesn't fall to bits in Outlook. You keep the source file and edit it yourself next time without ringing us.
03 Why it won't fall over
Why it won't fall over
The systems we sell are already running someone's business.
We're not designers who've read a bit about your trade on the train. We built the Lordwell website, 56,000 product lines with live UK stock and next working day delivery, and we built the CRM and operations system that Embello runs on, 50,000 products and 100,000 customers behind it, with next day turnaround out of Tamworth. So when we go hunting for the number that makes your case, we know which corner of the system it's hiding in and whether it's true. We take a handful of builds at a time, so the people who scope your deck are the people who write it. No account managers, no offshore handoffs.
Maxwell Reeley · Eleven Twelve, Tamworth
04 How it happens
How it goes
Stage 01
The call
An hour on the phone. Who's in the room, what they're buying, who else has quoted, and what happens to you if they say no. If there's no date in the diary yet, tell us, because it changes what we build.
Stage 02
Your numbers
We go through the orders and the invoices, even if what you've got is a spreadsheet called last year's deck with the dates changed. We come back with the four or five figures worth putting in front of anyone.
Stage 03
First cut
A draft in about a week. We go through it slide by slide on a call and you tell us where we've got your business wrong, because on the first pass we usually have.
Stage 04
Rehearsal and handover
We run it once out loud with us asking the difficult ones. Then you get the files, and we're on the phone the morning of the meeting if you want a last read through.
05 Questions
The stuff you're too polite to ask.
Why not just pay a designer to smarten up the deck I've got?
If your story is right and your numbers are solid, do that. It'll look lovely and cost you less. What you're paying us for is the argument and the figures underneath it, so if the slides look fine and the meetings still go nowhere, a designer won't fix that.
I'm raising money. Have you actually raised a round?
No, and we're not going to pretend otherwise. We can get your numbers straight and build the argument, but if the room is full of VCs you should also buy an hour off someone who has sat on their side of the table. For winning a big customer we're on much firmer ground, because that's the meeting we've been in.
What if the person who builds my deck goes under a bus?
More than one of us knows your business by the end of it. The source files, the working notes and the numbers we pulled all live in your accounts, not ours, and they're written so the next person can pick them up cold. Nobody here is a single point of failure and you're not renting one back off us.
06 Start
Come and get a free walk-round.
Tell us who's in the room and when it is, and we'll tell you straight whether we can help.